Modern data stacks promise scalability, but often create unnecessary complexity. Here's why growing companies overengineer their analytics infrastructure—and how to build a simpler, higher-ROI alternative.

Business Intelligence sits between business and engineering, which is exactly why so many analytics initiatives struggle.

Many BI projects become unnecessarily complex because technical decisions start driving the project instead of business outcomes.

Not every company needs a full-time Head of Data. Many simply need the right level of experience at the right time.